Creative Executive. Connector. International Strategy. RocknRoll GrownUp. Parisian Dreamer. Photographer. Book Lover.Rynda is currently managing International Strategy for af83 (Paris/San Francisco) and is the COO of af83inc, the SF/US based division of af83. She is involved in coordinating and participating in numerous events and panels including: SXSW, PGI, DigitalLA, Girls In Tech Los Angeles & Paris, Social Media Club, TEDxSoMa, FxSW, Twestival, Live Earth, MusiCares MAP, Sweet Relief and FAIRfund. She is also Founder and CEO of Vertigal, a socially conscious marketing company for eco/green, cause related and community driven projects.
Background:
Rynda grew up in southern California where she was influenced by the sun and the Sunset Strip. Entering in the music business at an early age, Rynda helped to promote local shows and went on to work in A&R for numerous major record labels. At Charisma/Virgin, Giant/Warner Bros and Flip/Geffen, she helped to facilitate numerous recordings for new and multi-platinum artists. She also spent time in Artist Management, where she helped develop a number of Grammy-winning artists, and championed some of her favorite local bands. She also worked on various Soundtracks. (see additional credits)
Integrating her music background into the Children's Entertainment segment, Rynda spent eight years working for Sony Wonder (a division of Sony/BMG). There she helped create animated projects as project manager, voice casting and as music supervisor for Generation O! an animated series on the Kids WB. Rynda served as A&R and liaison for all Sesame Street albums and special DVD features and was the Executive Producer of Songs From The Street: Sesame Street's 35th Anniversary 4 disc box set. She conceptualized and executive produced a star-studded family record titled Sing A Song With Six Strings. In addition, she created an entry for a new genre of kids record with the first release of Bedtime with The Beatles featuring Jason Falkner. This genre of taking adult-oriented songs and creating lullaby versions went on to become a very successful venture for many companies. (see additional credits)
Rynda moved into the theatrical interactive marketing space in 2006, serving first as Strategic Director and then as Vice President of Operations for Jetset Studios, a creative marketing agency specializing in digital campaigns for the Hollywood film industry. At Jetset Studios, Rynda optimized internal operations, managed company public relations and maintained and developed new and existing client relationships. The company had its most successful year in 2008 with over 100 Film, TV and DVD campaigns. In 2009, Rynda was Vice President of Operations/Client Services for Kerosene Creative, a boutique-sized creative services agency working with global brands, gaming companies and Hollywood studios.
As stated above, Rynda is currently managing International Strategy for af83 (Paris/San Francisco) and is the COO of af83inc, the SF/US based division of af83. She is involved in coordinating and participating in numerous events and panels including: SXSW, PGI, DigitalLA, Girls In Tech Los Angeles & Paris, Social Media Club, TEDxSoMa, FxSW, Twestival, Live Earth, MusiCares MAP, Sweet Relief and FAIRfund. She is also Founder and CEO of Vertigal, a socially conscious marketing company for eco/green, cause related and community driven projects.
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use ryndalaurel@gmail.com
use ryndalaurel@gmail.com
